Success Story
We are not just sharing success stories, more importantly, we showcase how we transform knowledge and creativity into tangible business results.
Each success story is a testamony to our close collaboration with clients, demonstrating how we understand their needs, overcome challenges, and ultimately exceed expectations.
【 Listing Company】 【 Turn on the Data Flywheel】
Turning the Modern Data Flywheel, Igniting SATO Lextar's Innovation Engine
Established in 1996, SATO Lextar became a subsidiary of Japan's SATO Holdings Corporation in January 2012. Today, it stands as one of the world's top three providers of barcode label printers and automated identification solutions.
As the company has grown, the challenge of transitioning from merely reviewing data to actively utilizing it for growth and innovation has become increasingly crucial. Through a compact workshop, we showcased how modern data can serve as a powerful predictive tool for businesses.
Furthermore, we explored how the data flywheel model can be leveraged to develop data products, driving innovation and fueling a cycle of growth.
This workshop not only deepened the understanding of data's value among SATO Lextar's executives but also ignited their enthusiasm for data-driven innovation.
【SME】 【Digital Channle Management】
Ba Tsai Industrial's Digital Empowerment Leads to Abundant Growth in Sales and Traffic
Background
Ba Tsai Industrial Co., Ltd. primarily imports award-winning Split Polyphosphate EX-polyP products and raw materials from Japan. They have developed an oral periodontal care product, "Periodontal Gel," to prevent gum recession, which serves as their core business.
Chairman Tsai Cheng-Chieh, a graduate of Tokyo Institute of Technology, serendipitously obtained the exclusive license for this healthcare product in Taiwan. He aspires to promote this product to benefit more Taiwanese people suffering from oral and periodontal diseases. Early sales through major e-commerce channels yielded promising initial results. However, to increase profit margins, Chairman Tsai decided to establish a direct-to-consumer (DTC) e-commerce platform to accelerate growth.
The initial challenges involved structuring a DTC e-commerce website, implementing long-term SEO strategies for core keywords to generate organic traffic, utilizing Google Ads for targeted lead generation, and leveraging generative AI for efficient content marketing and funnel optimization.
Solutions
Under consistent guidance, Ba Tsai Industrial gradually established a data-driven performance management system for their digital channels, continuously optimizing and improving their strategies. During the consulting period, they witnessed a 300% increase in traffic and a 180% increase in sales. In addition to sustained growth in Taiwan, they are poised to expand into overseas markets, laying a solid foundation for their future growth.
【Startups】【AI + SEO】
Generative AI Empowers Startups to Acquire Early Customers at Zero Cost
Hsinchu Science Park Administration Empowers Yilan Startups to Thrive
The Hsinchu Science Park Administration established the Lanching Court Startup Base in Yilan to promote industrial development and foster an entrepreneurial atmosphere in the region. The goal is to attract local Yilan and international businesses to invest in scientific ventures.
However, startups inevitably face resource constraints. Acquiring early customers at a low cost and securing government support for startups become critical challenges.
Through consulting guidance, startups learned essential skills such as conducting keyword research and optimization, developing AI-driven content strategies, and effectively applying for government resources to enhance visibility. All 11 startups at the Lanching Court Startup Base expressed satisfaction with the guidance they received during this program.
【 University & College】 [Data Analysis 101]
Data Analysis Made Easy: Build a Strong Foundation for Future Employment
The Department of Communication and Technology at National Yang Ming Chiao Tung University, located at the Liujia Campus in Zhubei, aims to equip undergraduate students with a solid foundation in communication expertise and skills. A particular emphasis is placed on cultivating professionals who can effectively communicate, create, and conduct analytical research in the digital age.
Through a relaxed and accessible approach, the consultant shared insights into how data is analyzed and used to uncover business insights in the industry. This firsthand perspective on real-world practices deepened students' understanding of how to leverage data for effective communication with audiences before entering the workforce, making them attractive candidates for potential employers.
