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JCXO Excellent Management Consultant
 

Development Insights  Optimizing experience

AI 集客行銷力 ( AI Based Inbound Marketing)

​註： Market Validation

​註： GTM = Go To Market

​常見問題 1  GEN-AI 搜尋引擎優化

AI Overview Based SEO ( AEO )

如何把公司依據產業與目標顧客分析，透過低成本的的自然流量帶入，並轉化為顧客 ??

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如何透過生成式 AI 加速

SEO 內容生產效率與準確度，邁向未來 AEO 為主的搜尋結果  ?? 

Image by Markus Winkler
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​常見問題 3  人工智慧內容行銷

GEN-AI Content Marketing

如何正確的下咒語(Prompt)，找到對的方向發展部落格與社交媒體貼文 ?? 

 

從 GEN-AI SEO 成交關鍵字為切入點，依據漏斗理論，有效導入忠誠粉絲。

Image by Mareks Mangūzis
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常見問題 2  建構接觸點 | 訊息整合

Create More TouchPoints

該如何建立更多數位接觸點，強化並增強與顧客互動機會?? 更有效的整合跨接觸點的溝通訊息。

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透過多元接觸點，製造曝光機會，持續培養潛在顧客的質與量。

Image by Onesix
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​常見問題 4  業務拜訪成交

In-Person Meeting Close

好不容易有了一個潛在顧客(Prospect)上門，該做那些準備，將潛在顧客發展成付費顧客 ??

 

發展必要的 SOP 與素材，讓第一次接觸就邁向成交。 

Image by Razvan Chisu
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Web Data Analytics 

Website data analysis can adopt three modes

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  •      Plan A: Start a new website data project

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  •      Plan B：健檢網站既有的GA 或GTM  

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  •      Plan C: Solve the current data analysis problems

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  • ​ The above three modes of work may have:

    • Tracking Code Installation

    • Web Reports Reframing

    • Website and business problem finding and solution (Problem Finding & SCoolving)

    • Interpretation of Data Information Insights (Web Information & Insights Exploring )

    • Context Based Story Development based on insights

    • Optimized Solution Proposing

Holistic Inbound Marketing Strategy  

整體集客行銷策略

01Ad optimization

  • Which ad copy is more attractive

  • Which advertising channel is the most effective at attracting customers

  • Which advertising channel brings the highest conversion power

  • Advertising ROI & ROAS

  • ​Non-advertising benefits (SEO)

 建立集客行銷與成交顧客

02website optimization

  • Website content inspection and optimization

  • Website dynamic inspection and optimization

  • Marketing funnel analysis and optimization

  • Improved conversion abilityand optimization

  • Increased customer lifetime value (CLV)

03customer insight

  • Site Visitor Possible Attributes

  • Website visitor preference content

  • What are the behavioral attributes of high-contribution customers?

  • Where do high-contributing customers come from?

  • Where do high-contribution customers mainly convert?

Inbound_Approach
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​新創輔導

囍感是一間台灣宜蘭水果製品

專門店；​傳統的數位行銷手法已漸疲乏，也缺乏數據分析決策的方法論，和顧問一起討論如何透過 AI 重新集客與分群。

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​企業內訓

集客行銷能力

 同樣幫助大型企業

​以最低的平均成本

取得質量兼具的流量!

市場驗證力 | 數據營運力

© 2022 by JCXO Co. Ltd. | JCXO Excellent Management Consultant

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